Every season the fashion world throws one colour into the spotlight. This summer the honour goes to green. Any hue will work but our favourite has to be bright apple and this emerald, seen as the accent colour in Louis Vuitton's SS11 collection
All from louisvuitton.com
Photographer: Kevin Foord
Fashion editors: Jo Jones and Helen Seamons
Photographer's assistant: Roger Bool
Model: Josh Parkinson at selectmodel.com
Shot on location at The Historic Dockyard Chatham, Kent, a unique maritime heritage destination with galleries, attractions, iconic buildings and historic ships to explore – open every day from 10am Photograph: Kevin Foord
Green works well in retro styles and we really like this drawstring hooded jacket. Wear it fitted
From topman.com Photograph: PR
A retro sweatshirt is the cornerstone of any good 'off duty' stylish wardrobe. The colour of this APC one couldn't be any more perfect for SS11. We say snap it up now and enjoy wearing it for years
By APC from my-wardrobe Photograph: PR
What a pleasant vision of summer this stripy vest is. It makes our hearts swell to think of it being worn with khaki shorts at summer BBQs up and down the land
From topman.com Photograph: PR
This slightly faded soft washed green is very easy to wear and has broad age appeal. Wear with a plain white T-shirt, a fine gauge black knit or a chambray shirt
By Ralph Lauren from mrporter.com Photograph: PR
Chinos are outselling jeans this summer - fact! The hottest colour to snap up is green. These Asos ones offer excellent value for money if you are nervous about splashing cash on a trend that is out of your comfort zone
From asos.com Photograph: PR
While king of the greens for this summer is apple, it doesn't mean you can't broaden your green palette and include the darker, less intimidating shades like khaki, which, let's face it, is the black of the green world. These cotton trousers are perfect for holiday packing as they roll up into next-to-nothing
By 3.1 Phillip Lim from my-wardrobe.com Photograph: PR
Apple is our favourite shade of green and these shorts are a very fetching example of apple done well on the high street. Perfect for lazy weekends in the garden or a stroll in the park
From riverisland.com Photograph: PR
BARGAIN ALERT! BARGAIN ALERT! What could be better for your holiday wardrobe then these swimming shorts? You'll be the most on-trend sunbather on the sand, and who wouldn't want that accolade?
From asos.com Photograph: PR
Are you the kind of man who enjoys coloured shoes with rolled-up trousers? Then this is right up your street. If green isn't floating your boat then this style comes in a multitude of colours
From office.co.uk Photograph: PR
If all the jersey and khaki is just too dressed down for your default style, how about an elegant bottle green silk pocket square to vamp up your suit?
By Charvet from mrporter.com Photograph: PR
Bring your usual summer look bang up to date with a splash of green tote bag
From loftdesignby.com Photograph: PR
