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The Guardian - UK
The Guardian - UK
Lifestyle
Jo Jones

Key fashion trends of the season: Floral

Key Trends: Floral: Stella McCartney floral dress
Sticking to her signature sassy, wearable clothing with a twist of sexy, Stella McCartney embraces the new seasons floral trend with pleats and ruffled rose-prints

Ruffle Dress, £1895
By Stella McCartney 0207 518 3100
Shoes, £1035
From christianlouboutin.com

Photographer: Jason Hetherington
Fashion Editors: Jo Jones and Helen Seamons
Hair and Make-up: Juliana Sergot
Fashion Assistant: Melanie Wilkinson
Model: Erin Fee At Select
Photograph: Jason Hetherington

Photograph: Jason Hetherington
Key Trends: Floral: Asos dress
Dress, £30
Sexy, inspired and figure hugging, this asymmetrical piece smacks of a Damien Hirst/disco/80s pollenation explosion
From asos.com
Photograph: PR
Key Trends: Floral: Floral dress
Dress, £60
Go bold and bright with this saucy summer number. Pair with loose hair, a nude lip and worn Converse trainers for that sweet and scruffy summer vibe
From frenchconnection.com
Photograph: PR
Key Trends: Floral: D&G skirt
Ruffled pencil skirt, £250
We love this D&G skirt, the cut is a stunning classic for all English country roses. Think Lady Chatterley with a cashmere twinset & pearls
By D&G from harveynichols.com
Photograph: PR
Key Trends: Floral: Dress
Dress, £70
Accentuate your figure with this pretty waist-highlighting number - perfect for a summer picnic
From fullcircleuk.com
Photograph: PR
Key Trends: Floral: Playsuit
Playsuit, £495
Embrace a mish-mash of feminine floral foolery in this cute playsuit by Mulberry
From www.mulberry.com
Photograph: PR
Key Trends: Floral: Erdem dress
Dress, £667
This smartly sophisticated investment piece brought to you from the garden of Erdem, will ensure you look like queen bee for high-tea
By Erdem from mytheresa.com
Photograph: PR
Key Trends: Floral: Rebecca Taylor dress
Dress, £385
Invest in one bold statement piece. We love this versatile, beautiful Rebecca Taylor dress, which can be dressed up or down for effortless chic. Keep any accessories simple
By Rebecca Taylor from harveynichols.com
Photograph: PR
Key Trends: Floral: Floral outfit
Top, £12.99
Garden Collection by H&M 0207 323 2211
Denim shorts, £150
By Siwy Camilla from donnaida.com
Gladiator sandals, £316
By Miu Miu from mytheresa.com
H&M have the perfect summer collection that's both kind on the eye and on the wallet. These florals are far from mumsy, so be a darling bud at this years festivals with charming petal prints. Team cutesy tops and blouses with denim cutoffs and gladiator sandals
Photograph: PR
Key Trends: Floral: Paul Smith tulip skirt
Skirt, £435
Paul Smith's tulip skirt uses beautiful colours reminiscent of Monet's garden, whilst creating a wonderfully feminine silhouette
From paulsmith.co.uk
Photograph: PR
Key Trends: Floral: day-glo smudged print skirt
Skirt, £19.99
This hip-hugging day-glo smudged print skirt will add serious flower power to any outfit. Sunglasses optional
Garden Collection by H&M 0207 323 2211
Photograph: PR
Key Trends: Floral: Tiered Skirt
Tiered Skirt, £32
Add girly shape to boyish hips with a ruffled tier skirt in subtle colours, perfect with a denim jacket
From topshop.com
Photograph: PR
Key Trends: Floral: Hareem shorts
Hareem shorts, £38
Harem pants survive another summer season. Sport these super brights with a tanned leg and skyscraper heels for a playful evening twist
From topshop.com
Photograph: PR
Key Trends: Floral: Floral t-shirt
T-shirt, £68
The touches of black amongst the pretty pastel palette keep this t-shirt on trend, giving it the edge over flouncy floral
By Something Else at urbanoutfitters.com
Photograph: PR
Key Trends: Floral: Floral Silk Sash
Floral Silk Sash, £10
If full on floral is not your thing, slip on a silk sash with a plain white tee for an instant update
From monsoon.co.uk
Photograph: PR
Key Trends: Floral: Marc Jacobs 'Lola' Eau De Parfum
Marc Jacobs 'Lola' Eau De Parfum 50ml, £45
Bring beauty to your boudoir with Marc Jacobs to-die-for 'Lola' perfume, we love the botttle too!
From Marc Jacobs 0800 652 7661
Photograph: PR
Key Trends: Floral: Platform sandals
Platform sandals, £24.99
Rock the preppy poppy prints with these woodland inspired platforms
From H&M 0207 323 2211
Photograph: PR
floral trend: Poppy Ring
Poppy Ring, £50
If print's not your thing, why not check out this perfectly formed poppy ring from cool brand Daisy Jewellery
From daisyjewellery.com
Photograph: PR
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