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The Guardian - UK
The Guardian - UK
Lifestyle
Jo Jones and Helen Seamons

Key fashion trends of the season: Betty Draper dress

Key trends: Betty Draper: Model wearing Prada outfit
Dress, £2080, knitted stockings, £85, hairband, £69 and beaded shoes, £595
There was much speculation about the TV series Mad Men being the influence behind Prada's show. However, at the post show interviews this was denied. "Phew!" we secretly thought, Mrs Prada can't watch TV like a mere mortal, it would be like the Queen hand washing her own smalls! Betty Draper comparisons aside, the frocks in this shows were what dreams are made of if you measure upwards of a C cup. Frothy frills drew the eyes straight to the bust line and the full skirts fell elegantly in fifties formica scribble prints. We were in housewife heaven
All from prada.com

Photographer: Jason Hetherington
Fashion editors: Jo Jones and Helen Seamons
Fashion assistant: Ainsley Towli
Hair and makeup: Juliana Sergot
Model: Victoria at Models 1
Photograph: Jason Hetherington
Key trends: Betty Draper: Dress
Dress, £49.99
This cotton dress is perfect for the end of summer. Wear now with bare arms and layer with a neat fine gauge knit as autumn nights draw in
From feverdesigns.co.uk
Photograph: PR
Key trends: Betty Draper: Dress
Dress, £45
The zip keeps this pretty floral dress the right side of milk maid. We think it's a bit Gossip Girl if you mix it with a battered leather jacket, ballet pumps and an across-the-body chain bag
From topshop.com
Photograph: PR
Key trends: Betty Draper: Dress
Dress, £50
Now you might think blending into the curtains is a bad thing - not when you are chanellling a 50's housewife, reader! A slight 'upholstery' feel is exactly the ticket. We find a dark background to the print makes it more modern
From warehouse.co.uk
Photograph: PR
Key trends: Betty Draper: Dress
Dress, £85
We love the elegance of this dress, simple with a twist never goes amiss in one's wardrobe. The bronze slash, threaded waistband and pleated detail gives this dress a designer look with a nod to Prada. We say keep this look simple with black opague tights and elegant black stilettos
From lauraashley.com
Photograph: PR
Key trends: Betty Draper: Dress
Dress, £365
Not one for wallflowers. Don Draper would probably drop his scotch bottle if he saw dear Betty in this punchy plaid. It creates an impressive Vuitton like cleavage, (another key accessory for A/W10) and a delightful cinched waist
By Anglomania from matchesfashion.com
Photograph: PR
Key trends: Betty Draper: Dress
Dress, £59
Isn't this exactly what tortured soul Betty Draper might wear while fixing Don a whisky on the rocks? Accessorise with gloves to smooth down your non-existent creases
From marksandspencer.com
Photograph: PR
Key trends: Betty Draper: Dress
Dress, £250
One for the younder ladies, a demure polka dot in our favourite chic colour combo of navy and black - we don't subscribe to the belief that this is bad luck or as one friend's mother maintains "makes you look like a bruise". Wear with thick black tights and a ladylike court shoe
Marc by Marc Jacobs from matchesfashion.com
Photograph: PR
Key trends: Betty Draper: Dress
Dress, £625
For those of you that feel Mrs Draper isn't foxy enough we think that D&G's leopard print chiffon number will raise the temperature at any cocktail party
By D&G from matchesfashion.com
Photograph: PR
Key trends: Betty Draper: Dress
Dress, £295
The focal point of this silhouette is the cinched waist and full skirt, a perfect look on all figures. We love the smudgy print and giant bow. If a neat platform court shoe feels to prim then rock this look with a super high-heel tan knee high boot for a stronger look
From jigsaw-online.com
Photograph: PR
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