Aldi's Kevin the Carrot was the star of the supermarket chain's last five Christmas campaigns.
And fans everywhere fell in love with him.
But this year, the cute animated vegetable is nowhere to be seen in a sneak preview of the supermarket's festive advert.
A 20-second teaser clip has been released on Aldi's social media channels today, featuring a new star.
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The advert features an all-new animated banana character called Ebanana Scrooge.
And he is just as cute as Kevin.
The clip shows a child Ebanana patiently waiting for Santa, snuggled up next to a mince pie in front of a roaring log fire on Christmas Eve.
A mystery hand then appears and takes the mince pie, leaving the banana behind - at which the upset Ebanana cries, ‘Santa, wait…why didn’t he take me?’
Just before the teaser clip fades, Ebanana jumps up and angrily declares, ‘I hate Christmas…’ - leaving viewers wondering what happens next in this festive tale.
If you can't wait to see what happens next, you'll have to hold tight for a few days.
The full Aldi Christmas advert will be unveiled on TV on Thursday, November 11.
