Supermarket Aldi has premiered its Christmas advert which sees the nation’s most beloved vegetable, Kevin the Carrot, return to screens to mark the start of the festive season.
The nation was left on tenterhooks and rooting for the plucky carrot’s safe return following his appearance earlier this week in a teaser advert.
Just days ago, Kevin set the sky alight, Top Gun style, in a fighter jet escapade with co-pilot Turkey. He was left perilously adrift with a flaming parachute.
Determined to be reunited with his loved ones no matter what, Kevin is fortunate enough to find a few new friends to help.
Getting him out of his snowy spot of bother is a friendly hedgehog, Harry, who gives him a lift.
While riding as fast as they can through the night, they fall into a deep ravine and splash into a fast-flowing river.
The hope of Kevin making it home to his family seems to be fading fast when who should appear but Father Christmas, played by much-loved actor and narrator of previous Kevin the Carrot adverts, Jim Broadbent.
Can Santa help Kevin finally make it home? Of course he can.
Sean McGinty, Marketing Director at Aldi UK, said: “We’re all thrilled to see Kevin back on our screens again, getting up to his usual tricks.
"Kevin’s popularity keeps on growing and this year, more so than any other, Kevin’s return to TV screens will come as a welcome relief for so many.”
Jim Broadbent commented that he was delighted to be involved with the advert yet again: “It is my great pleasure to step into Father Christmas’ shoes and bring the festive spirit to life for Aldi with my co-star Kevin the Carrot.
"I hope this campaign brings a little joy and magic to everyone this Christmas.”
