Kendall Jenner has followed in the footsteps of fellow supermodels Kate Moss, Cindy Crawford, Adwoa Aboah and Irina Shayk to front her own high street range.
Reserved have signed Kendall up to front their new AW19/20 collection.
Arguably their biggest campaign signing to date, Kendall has a staggering 116 million Instagram followers and is currently in pole position of the Forbes best paid model list.
The collection highlights include a pink midi skirt, an oversized turquoise and pink coat, a pretty pale pink midi dress and a puff sleeve floral blouse.
The #CiaoKendall collection also includes cool gold chain jewellery pieces, knee high snake print boots and stylish handbags.
#CiaoKendall collection - our top picks
Pink cropped jumper £24.99
Premium quality coat £139.99
Pink wool blend coat £99.99
Elegant pink maxi dress £74.99
For Reserved's AW19/20 campaign we are transported to a baroque Italian villa where Kendall seen daydreaming and playing the part of various characters.
The playful pictures show her dancing seductively for the camera.
In the stylish campaign video, directed by Gordon Von Steiner who has worked with the likes of Prada and Gucci, Jenner is transformed into iconic on-screen stars like Sophia Loren in 'Marriage, Italia Style' and Natalie Portman in 'Léon'.
If this doesn't make you want to go shopping then nothing will. www.reserved.com
