The item: The Best Coast is the West Coast T-Shirt, £30
Decoded: The Kardashian family live in California, on the west coast of America. Ergo, this T-shirt tells us that their place of residence is absolutely optimal, and hints at the collection’s Californian theme.
The item: denim shorts, £32
Decoded: Nicely beaten up and long enough to feel wilfully geeky, these could be the perfect summer 2015 shorts. But look closely for the lesson: the “K” on the button refers to the initial they share with the rest of the family (sisters Kim, Khloe and Kourtney; momager Kris. For some reason their brother is called Rob).
The item: floral playsuit, £45
Decoded: An all-in-one garment of the kind worn by sun-kissed young things at Coachella, the paparazzi-packed Colorado Desert music event that has become a source of festival fashion inspiration worldwide. This is unlikely to keep the chill off at Glastonbury, nor will it make life easier in a Portaloo. Expect to see flocks of them of them around the Pyramid stage when Kanye performs, regardless.
The item: sheer wide-legged trousers, £40
Decoded: For some, wide-legged trousers are brilliant for those summer days when we cannot be bothered to confront our leg fuzz. Through the Kardashian lens, however, they offer no such comfort. Instead, they are see-through – a bit brave as a work option, perhaps, but a pretty chic beach cover-up.
The item: floral jumpsuit, £55
Decoded: Kendall and Kylie have a combined Instagram following of more than 50 million, so they well know the clothes that will get likes. This sideless, backless jumpsuit, covered in huge brightly-coloured flowers, was made for social media.
The item: When in Doubt, Vacation T-shirt
Decoded: A Kardashian rule to live by. Because, obvious.
