Kelvingrove Art Gallery and Museum in Glasgow is to be transformed in Elfingrove over the festive season for a spectacular Night at the Museum-style show.
Cut-price deals website itison is spending £1million on the Christmas production which involves the museum’s inhabitants coming to life and an ancient secret being revealed.
A production team of over 60 will use technology, sound and lighting to create the night-time tour from 5.30pm to midnight each night from December 5-23. itison will also turn Kelvingrove’s gardens into a fairy-lit winter wonderland with street food vendors, a bar and entertainment. The museum will be open as normal each day
Oli Norman, CEO of itison and creator of Elfingrove, said: “We’ve been working on Elfingrove for two years and are beyond excited to finally announce it to the people of Glasgow. At a time of great global and political turmoil with everyone’s thoughts dominated by Brexit and all things negative, it’s brilliant to unveil something epic that allows people to escape, be together and have fun."
Earlier this year, itison invested £750,000 in the return of GlasGLOW at the city's Botanic Gardens, which is reported to have had an economic impact of £2million last year. Itison said it will also create E.L.F - The Elfingrove Legacy Fund - giving back to the community and donating 1000 tickets to good causes.
Early bird tickets for Elfingrove will be priced at £12-16 for adults and £8-10 for children over three.
