Kellogg's has revealed its iconic cereals will be getting a makeover and will be fully recyclable from next year, as part of a trial run.
The food company has announced that the trial run will be run in partnership with a small selection of Tesco stores in the UK from January 2022 and that it will see the plastic inner liner replaced with a recyclable paper version.
Currently, the plastic inner liner of your morning Cornflakes or Rice Crispies is not accepted in kerbside recycling, which is why the packaging technologists at Kellogg's have come up with a sustainable solution.
Kellogg's has said the new recyclable packaging will need to keep the cereal fresh for its 12 month shelf life and be able to withstand the process of filling, sealing and transportation.
The outer recycled card packaging of the company’s iconic cereals boxes are fully recyclable and have been for many years.
The new trial is part of Kellogg’s commitment to ensure all its packaging is 100 per cent reusable, recyclable or compostable by the end of 2025
Results from the trial will be crucial for the companies future packaging plans and whether that’s plastic liners being recyclable at kerbside similar to countries like Ireland and Belgium, or the roll out of cereal packaging that is fully paper based.
Chris Silcock, Kellogg UK and Ireland managing director said: “We know people want to do more to help the planet and that’s why we are working hard towards meeting our commitment of all Kellogg’s packaging being reusable, recyclable or compostable by the end of 2025.
This important trial of fully paper cereal packaging ensures we have explored all our options.
Ultimately, we would prefer plastic liners to be accepted in home recycling as our data tells us that they are better for the planet over the full life cycle of the packaging, but this trial ensures we have an alternative.”
Tesco grocery director, David Beardmore said, “We are committed to working with our suppliers to remove, reduce, reuse and recycle packaging, particularly plastic.
It’s great to see that Kellogg is trialling a paper cereal bag in our stores - our customers will be pleased that they can easily recycle the bag at home. We call on suppliers to test and roll out actions like this; using as little material as possible and making sure that necessary packaging is easy to recycle.”
Kellogg and Tesco have been working closely on several initiatives to improve the recyclability of their packaging and previously trialled a fully recyclable Pringle’s paper can in 2020.
Don't miss the latest news from around Scotland and beyond. Sign up to our daily newsletter here .
