Kellogg’s reintroduces much-missed treats to its cereals

• Kellogg's is reintroducing toys into its cereal boxes for the first time in a decade.
• This initiative is a collaboration with Walt Disney Studios to promote Pixar's Toy Story 5, which is due out on 19 June.
• The collectable items include playable spoons featuring Woody, Buzz Lightyear, and Jessie, along with trading cards and movie ticket promotions.
• These special prizes will be available nationwide from 26 April in select Kellogg's cereal brands such as Froot Loops and Frosted Flakes.
• The move aims to evoke childhood nostalgia and encourage screen-free play, aligning with Toy Story 5's theme of technology replacing traditional toys.

IN FULL

Kellogg’s is bringing back its nostalgic hidden treasures in cereal boxes