Move over avocado toast, there's a new must-have breakfast in town: white chocolate Coco Pops.
We didn't think it was possible for chocolate cereal milk to get any better, until we saw that Kellogg's have decided to launch a special white chocolate edition of their favourite cereal.
Currently only available in Ireland, the packs of white chocolate Coco Pops will soon be available in all major supermarkets from mid-June, including the likes of Tesco and Asda , with an RRP of £2.99 - the same price as normal Coco Pops.
While it may not seem as healthy as the nation's current green-hued morning obsession, Kellogg's has confirmed that the new flavour will contain 30 per cent less sugar than other chocolate rice cereals.
Kellogg's says that the new creation is all thanks to fans on social media and pleas to the brand's customer phone line, which have both witnessed huge demand to create a white chocolate Coco Pops.
Katy Bailey, brand manager for Kellogg’s Coco Pops said: “In response to our fans, and the growing desire for white chocolate varieties of popular foods, we wanted to see if it was possible to create a white chocolate Coco Pops that tastes as good as the original.
“Our food developers have succeeded and for the first time in the cereal’s 59 year history a white chocolate version will hit the shops.”
Sara Ashley, Kellogg’s food technician at the Manchester cereal factory comments: “We had the idea to make a white chocolate flavoured Coco Pops when working in our food development kitchen on a new reduced sugar recipe for the original Coco Pops cereal.
“We knew fans were asking for it so we developed a prototype, which uses three basic ingredients, and tried it out with Kellogg’s staff who loved it.”
The white chocolate edition isn't the only one to get a sugar cut, with Kellogg's also cutting the amount of sugar in Original Coco Pops too, this time by 40 per cent.
