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Nottingham Post
Nottingham Post
Entertainment
Madelaine Richards & Sam Dimmer

Kellogg's is launching WHITE chocolate Coco Pops

Coco Pops have been a firm favourite in chocolate-loving households for years but now Kellogg's has delivered bombshell news.

After being deluged with requests the manufacturers have revealed plans to release a white chocolate version of the favourite.

Kate Bailey, brand manager for Kellogg's Coco Pops said: "In response to our fans, and the growing desire for white chocolate varieties of popular foods, we wanted to see if it was possible to create a white chocolate Coco Pops that tastes as good as the original.

"Our food developers have succeeded and for the first time in the cereal's 59 year history a white chocolate version will hit the shops."

The new flavour will also see the introduction of a new character, Nula the Narwhal, who magically turns the coco pops to white chocolate, GloucestershireLive reports .

Nula will be introduced into the well-loved jungle adverts alongside Coco the monkey who became the mascot for the brand back in 1963 - two years after Coco Pops first came to the UK.

Sara Ashley, Kellogg's food technician at the Manchester cereal factory said: "We had the idea to make a white chocolate flavoured Coco Pops when working in our food development kitchen on a new reduced sugar recipe for the original Coco Pops cereal.

"We knew fans were asking for it so we developed a prototype, which uses three basic ingredients, and tried it out with Kellogg's staff who loved it ."

The new flavour will be available in all major supermarkets from mid-June.

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