Kellogg’s has teamed up with peanut butter manufacturer Duerr’s to create a unique, crunchy peanut butter, filled with honey roasted nuts.
Kellogg’s Crunchy Nut Peanut Butter is a new spread packed full of flavour, combining ultra-smooth peanut butter with the irresistible crunch of honey roasted peanuts, giving it a sweet twist.
With more than one in four homes across the UK proudly admitting to having at least one box of Crunchy Nut in their cupboards and following recent reports of peanut butter overtaking jam in the popularity stakes, the new Kellogg’s Crunchy Nut variety is going to make peanut butter even more desirable.
The jars will hit Sainsbury’s stores nationwide from Sunday, July 19 and cost £2.50.
The tasty peanut butter is perfect for spreading on toast, bagels, paired with banana or simply straight out of the jar with a spoon.
Sally Addenbrook, brand marketing manager at Duerr’s said: “We’re hugely excited to be working with Kellogg’s to create this truly delicious peanut butter. We’ve effectively taken the iconic taste and much-loved crunch of Crunchy Nut and packed it into a jar of peanut butter. That’s as much as we are willing to say – the rest is top secret.
‘‘We hope Crunchy Nut and peanut butter lovers enjoy tucking into this moreish snack packed with peanuts.”
Kate Stokes, senior brand manager at Kellogg’s UK said: ‘’Since launching in 1980, the popularity of Crunchy Nut has grown and grown and it is regularly hailed as the UK’s favourite cereal.
‘’Knowing its popularity, we wanted to explore a new avenue and it’s been great to work with Duerr’s to bring the UK Crunchy Nut Peanut Butter. We hope that all of the Crunchy Nut fans out there are as excited as we are.’’
Kellogg’s latest launch comes ahead of Crunchy Nut celebrating its 40th anniversary later this year.
