Your smart move in your clothing business depends on how you retain your old customers and convert those making queries into buyers, thus making them your new customers. In both cases (old customers and conversion of enquirers into new customers), their retention matters most.
Your public relations approach can play an important role in this regard. You can make the most of it using business cards. According to Business Research Insights, the global NFC business card market was USD 17 million in 2021 and is projected to touch USD 43.33 million by 2032, exhibiting a CAGR of 9.5% during the forecast period.
Here are some key tips for cloth store client retention as well as how to attract new clients:
- Use a digital business card. If your public relations strategy is good, it will retain old customers while generating new ones. To do this, you need to get in touch with them. The best way to be in touch with them is to mail or transmit the digital business card to their mobile handset. Occasionally, you may just wish them a short message about a special sales plan you made. You can always ask them if they are happy with the quality of the clothes purchased from your store. This can be a great way to retain clients.
- Stock Clearance Sales Plan: You can offer great price benefits to your customers through the stock clearance sales plan. This can be a very useful tip for you. Fashion changes fast. As a result, new clothes flood the market. When the modes of your unsold clothes turn out of fashion, you can hold a grand sale to clear the old stocks. You can reduce the price by a substantial margin while keeping a low profit and removing the stock. Once a customer earns from this, he will come again.
- Publicity: The clothing business needs publicity. This should be an important tip for you. You should publicize your shop through visual advertisements in print media and electronic media. At the same time, you must resort to digital marketing. You can make announcements about the new arrival of dress materials on different social media platforms to catch the eye of a large audience that visits the platforms regularly. This can help you carve out a place among the prospective buyers.
- Keep Trendy Dresses: If your clothing store keeps up with the most recent fashion trends, you can attract more visitors. You can convert a part of them into customers. You must benefit from a large shop visit to optimize sales. If the fashion clothes you stock are trendy, the customers will buy them. Everyone wants to look smart and move with the latest fashion trends. You should follow the new trends in dresses and procure them accordingly. This makes it important for you to study the new fashion trends.
- Extend Facility of Exchange: If a customer does not find the cloth purchased does not suit or fit his or her body, you should exchange it for a new one. Extension of this benefit can help you get loyal customers. They will also be your repeat customers. Happy customers will also be your greatest publicists, who will impress their friends and relatives to visit your shop. This will tremendously help your clothing business grow. If a shop follows a no-return policy or, once sold, it cannot be taken back; the sales will be far less than if a shop extends the exchange facility.
To ensure that your customers keep coming to your shop, you must proactively meet their demands and satisfy them with extra benefits. Once loyal to your clothing shop, they will not go anywhere but throng at your shop only. Additionally, they will bring other customers with them. They will ask their friends, associates, office colleagues, and relatives to purchase clothes at your store.
You can forge a one-on-one relationship with your customers by transmitting your digital business card via Mobilo to their handset. This can ensure that your customers will return to you to buy clothes from your shop or outlet.
If you want your clothing store to run profitably and attract a steady customer base, you must develop a realistic retail marketing strategy. Such a strategy may include several points.
How Do You Induce Customers to Come Back to Your Store?
To stay successful in the clothing business, you must remember certain points. The growth of your shop will depend on following these tips or points. We are giving below five such points that can boost your clothing business:
- Give gift vouchers to your regular clients. This is some sort of price reduction. In exchange for the voucher, the amount mentioned on it can be reduced from their fresh purchases.
- Reduce the price on special occasions like Christmas Day and New Year’s Day. Anyone buying clothes on such days is entitled to a price reduction.
- Another important concept for you is the buy one, get one free concept. By allowing customers to buy one and get one free, you can adjust your price dynamism accordingly so that you don’t lose money.
- Extend the home delivery facility. If your customer books a cloth online and asks for home delivery, do this.
- An easy payment gateway is another important point for you. Payments can be made both online and in hard cash. If the customers find it easy to make payments, they will again visit your clothing store.
Conclusion
Among the consumer items, clothing occupies a major space. Cloth is essential for all. Due to this reason, you can expect your customers to return to your store if you can please them with quality, variety, attractive textures, and a competitive price. If you give them a price cut, they will be more attracted to your clothing store. Your clothing business may flourish quickly if you keep the customers in good spirits and keep giving them different benefits. This will make them loyal to your store. This loyalty can be of great help to you in earning profits.
