There is only one way to say it: The Travelers Championship yielded monster television ratings.
For the last signature event of the season, U.S. Ryder Cup captain Keegan Bradley edged out Tommy Fleetwood and Russell Henley with a birdie on the 72nd hole.
And, according to the Sports Business Journal, 3.519 million people tuned in on CBS Sunday, peaking at 5.4 million. That’s up 35% from Scottie Scheffler’s playoff victory over Tom Kim last year (2.607 million viewers).
It’s also nearly a million people more than Bradley’s win in 2023 and Xander Schauffele’s in 2022.
The final round’s rating was the third highest of 2025 for a non-major, behind the RBC Heritage and Players Championship.
Overall, CBS's PGA Tour coverage is up 13% from last season and the most since 2018. Its ratings in signature tournaments (six events) are up 19% from 2024.
The Travelers’s ratings didn’t just come in the final round, though. Round 3 had 2.442 million viewers, the best Saturday for the event since 2002 when Phil Mickelson won by a stroke.
Plus, the first two rounds on Golf Channel averaged 580,000 viewers, up 40% from 2024.
After the inception of LIV Golf in 2022, PGA Tour ratings were on a decline, but this year, it's been on an upswing, and the Travelers was another indication of that.
This article was originally published on www.si.com as Keegan Bradley's Travelers Championship Win Draws Stunning TV Rating.
