The popularity of Peter Kay was shown in ample measure on Sunday when his spoof reality TV show pulled in Channel 4's highest rating of the year with 5.5 million viewers. The show, which was advertised on ITV1 during The X Factor on Saturday night, was Kay's first Channel 4 project for four years. Such is his ratings pulling power for Channel 4, Monkey hears that with Britain's Got the Pop Factor and Possibly a New Celebrity Jesus Christ Soapstar Superstar Strictly on Ice, Kay was able to insist it air on the same weekend as The X Factor's first live show. This prompted Channel 4 to go all out in trying to find out ITV1's scheduling plans - good job it got the right date, eh?
