While the company has not announced its advertising plans for the brand yet, the actor said she had been wanting to do something in the hydration space for some time now.
“I am delighted to get this opportunity with them to be the face of this brand. In addition, Slice has been one of the longest collaborations that I have been a part of. It’s been an amazing association and I wish them the best for the journey ahead," said Kaif.
Anuj Goyal, associate director, of Tropicana and Slice, PepsiCo India said, “Slice will always remind us of Katrina Kaif, who has been a wonderful face for the brand. It is not a goodbye, but rather the beginning of a new journey as we continue our association with her by welcoming her to the packaged-water family."
Last month, the company had launched a television ad film with actor Salman Khan as well for its flagship brand Pepsi.
In 2019, the size of the overall beverages market which also includes carbonated soft drinks, juices, bottled water, and fruit-based beverages among others was ₹67,100 crore, according to the economic policy think tank Indian Council for Research on International Economic Relations (ICRIER).
According to Dentsu, the Indian advertising market will hit $11.1 billion in 2022, led primarily by digital advertising which will grow 31.6% and television ads which are expected to increase at 14.5%.
