Katie Price looks shaken to her core as special forces hard nut Ant Middleton screams in her face during a preview of Celebrity SAS: Who Dares Wins.
Katie is just one of the celeb roster putting themselves through the wringer for the show, which will see her tackle gruelling physical challenges, harsh conditions, and the mental strain they both bring.
In a far cry from the glam life the celebs are used to, a preview of the series gives a glimpse of the brutal landscapes and challenges they'll be faced with.
Chief among those challenges is head honcho Ant, whose rigid disciplinary measures and intimidating stare are enough to crack even the bravest recruits.
It looks as though Katie rubs him up the wrong way, as the preview sees him scream inches from her face while she looks on the verge of tears.
"Are you taking the piss?" Ant demands to know.
"No, sir," Katie replies, voice quivering.
He slams his water bottle down, fuming: "Absolute shambles!"
Later, Ant warns: "If these celebrities turn up with an ego, they won't last 24 hours.
"The biggest mistake these celebrities can make is thinking they know what's coming," he adds.
"There's no shortcuts, there's no easy options.
"They're in for a shock."
Another clip shows Ant holding Katie by the scruff of her neck, as she's clad in climbing gear on the side of the mountain.
"The worst thing that's gonna happen is your eyelashes will come off," he scolds her.
Among the other names on the list are Joey Essex, Jack Maynard, Anthea Turner, Brendan Cole, and boxer Tony Bellew.
Joey boasts about his social media followers during the trailer, before revealing he reckons his muscles have grown during his stint on the show.
Meanwhile, Ant takes former Strictly star Brendan into a dark room to tell him: "Buck your f****** ideas up!"
Katie shared the trailer on her Instagram, telling fans they can expect the show in "T-MINUS 10 DAYS."
The show airs on Channel 4.
