Katie Price's fans were left in disbelief as she let her youngest daughter Bunny, six, wear one of her blonde wigs to flog her latest makeup product.
The former glamour model, 42, was personally signing the orders of fans who had purchased her signature eyelashes, when she roped in little Bunny to help out.
The reality star, who shares her little one with ex-husband Kieran Hayler, took to her Instagram to share the process.
"Me & Bunny are signing my @bykatieprice lashes tonight to go into random orders," the mum-of-five and businesswoman explained.
"She's so sweet always wanting to help me. Make sure you grab a pair & it could be signed by me & my bunny bops x."
Katie and her lookalike daughter looked great in the video clip, which showed the doting mum and Bunny pack eyelashes for her fans.
Bunny distracted fans as she wore one of her mum's iconic blonde wigs - which didn't go down too well with a handful of her followers.
"Y is [she] wearing a wig?" one person begged to know.
Another fan asked: "What on earth have you done to that child omg."
Others were convinced Katie had dyed her daughter's hair as darker roots were clearly visible.
One asked: "Y has she got roots?" [sic]
"Has bunny had her hair dyed blond?" someone else questioned.
But one fan replied: "If you follow Katie and family surely you would know that bunny has shortish curly hair how could it suddenly get that long," as they defended Katie's decision to let Bunny wear a wig.
The majority of Katie's fans loved the fact Bunny is already taking after her mum, who once ruled the modelling industry.
One said: "Aww bunny in the wig ❤️"
"Ha ha mini you bless her x" a second commented.
While a third defended: "It's Kate's hair, all little girls want to dress up like their mummy. Only natural no harm, she is enjoying herself."
The Mirror has contacted Katie's rep for comment.
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