The Duchess of Cambridge proved she is a fan of a bargain by wearing a Zara dress on a visit to a university today - and it costs just £16.
Kate visited the University College London's (UCL) Centre for Longitudinal Studies visit to meet the academics behind a research project into the early years development of children.
To mark the occasion, she donned the long-sleeved houndstooth dress with a pussy bow neck, which she previously wore on a trip to Bradford last year, and teamed it with a pair of grey Hugo Boss heels.
UCL has launched a project called The Children of the 2020s, which will track the holistic development of children, from the age of nine months to five years, across England.
The research will look at a wide range of factors affecting a children's development and education, from the home environment and community to early years services and the broader social and economic circumstances of the family.
Before arriving at UCL, Kate said: "Our early childhoods shape our adult lives and knowing more about what impacts this critical time is fundamental to understanding what we as a society can do to improve our future health and happiness.
Love the royals? Sign up for the Mirror's daily newsletter to get all the latest news on the Queen, Charles, Kate, Wills, Meghan, Harry and the rest of The Firm. Click here to sign up.
"The landmark Children of the 2020s study will illustrate the importance of the first five years and provide insights into the most critical aspects of early childhood, as well as the factors which support or hinder positive lifelong outcomes.
"I am committed to supporting greater in-depth research in this vital area and I'm delighted to be meeting all those behind the study at this early stage."
Kate has spent a decade working to highlight the importance of the formative years of a child's life and has established her Royal Foundation Centre for Early Childhood.
The new organisation has three key areas of focus - research, developing new solutions with public and private voluntary sectors, and campaigns to raise awareness.
During the visit, Kate viewed archive material of historic research dating back to the 1940s into early childhood, and a birth questionnaire given to new mothers in 1958, which included questions about a pregnant woman's smoking habits.
While not a standard question at the time, the responses allowed researchers to track the impact that smoking during pregnancy had on a baby's birth weight, and how it continued to affect different aspects of a child's life into adulthood.
It has been a busy week for Kate, who last Tuesday wowed in a glittering golden dress alongside Prince William, Prince Charles and the Duchess of Cornwall at the premiere of the new James Bond movie.
The next day, she and William travelled to Northern Ireland, where they met nursing students and Kate even held a spider called Charlotte.
