A clutch bag from an independent designer in Edinburgh sold out within hours of Kate Middleton donning the piece during the royal visit to Scotland.
The Duke and Duchess of Cambridge arrived at Edinburgh Waverley station on Monday as part of a three-day tour across the UK to thank frontline workers for their efforts during the pandemic.
In a nod to the city she was visiting, Kate opted for a black embossed 'Multree Chain Wallet' made by local designer Strathberry, who say they were "incredibly thrilled" that she put their brand in the spotlight.
The royal, 38, proved the Kate Middleton effect is still in full force after the croc bag, priced at £255, flew off the shelves within hours of her visit to Scotland's capital.
A spokesperson for the upmarket brand told Edinburgh Live that they had a surge of customers to the website, as bag-lovers scrambled to get their hands on Kate's stylish accessory.
Leeanne Hundleby, Strathberry owner and co-founder said: "It’s so thrilling to see Her Royal Highness the Duchess of Cambridge disembarking in our hometown with one of our brand new Strathberry designs.
"We’re completely overjoyed and honoured that she chose to support a small, independent Scottish brand during her visit to Scotland. Her endorsement means the world to us, and she looks incredibly beautiful and sophisticated, as always.”
Strathberry is an Edinburgh-based brand founded in 2013 by husband and wife team, Guy and Leeanne Hundleby.
The label was also a favourite of Meghan Markle's, 39, during her time in the royal family.
The couple specialise in luxury leather goods, which are handcrafted in Spain using only the finest quality Spanish leathers, and can take up to 20 hours to make.
While the the Multrees Wallet has now sold out online, it is available for pre-order from the website, costing £255.
Prince William and Kate made their first stop in Edinburgh on Monday to mark the start of a nationwide festive train tour of the UK.
The Duke and Duchess of Cambridge are travelling 1,250 miles across England, Scotland and Wales on board the Royal Train as part of their
three-day trip.
They arrived in Scotland's capital to the sound of a piper playing Christmas songs as they waved to staff who gathered to welcome them.
The royal couple’s first engagement as part of their working visits across the UK will be to the Scottish Ambulance Service in Newbridge, Edinburgh.
