Karren Brady has been accused of endorsing animal cruelty after riding an elephant.
The Apprentice star and businesswoman, 50, was fiercely criticised when she posted a photo from a holiday in Thailand on Twitter .
Baroness Brady – vice-chairman of West Ham – put the snap up for her 280,000 followers with shots of a market and a jungle hike.
But she got flak from campaigners who say riding elephants causes mental stress and physical injury.
Cameron Stocks of Save the Asian Elephants said on social media: “Incredibly disappointed to see such a high profile figure endorsing the cruel sport of riding elephants.”
Twitter user Esther Hudson wrote: “Riding the captured, tortured elephants!” And fellow user @ThomasToyer said: “oh dear oh dear.”
Lady Brady hit back by saying she was visiting a sanctuary where rescued elephants were “incredibly well treated”.
Other big names including TV’s Martin Clunes and Monty Don and ex-MP Michael Portillo have also been hit by elephant rows.
