Kanye West has launched a legal bid to win rights to a particular phrase, reports say.
The rapper, entrepreneur and presidential candidate is said to be gunning for the rights to "2020Vision" - so that he can use it for his domed homes initiative.
This is thought to be a resurrection of the prototypes he previously had erected, which he said could be used as housing for the homeless.
Now TMZ reports that Kanye's company, Yeezy LLC., has filed legal paperwork in a bid for the phrase.
It's not the first time we've time we've seen "2020Vision" in relation to Kanye - it featured on his tweet declaring that he was running for The Oval Office.
Mirror Online has reached out to Kanye's reps for comment.
His bid so far has proved controversial, tearful and confusing since his South Carolina campaign launch.
Touching on topics ranging from vaccines to abortion, race relations to space travel, Kanye earned both heavy praise and criticism.
He clarified his stance on abortion, stating that it shouldn't be outlawed before launching a teary-eyed rant about having wanted to abort eldest child North, now seven.
The episode is said to have left with Kim Kardashian's family "shocked beyond words."
Following the start of the campaign, Kanye unleashed a barrage of now-deleted tweets in which he made various explosive claims.
One insisted that he had been seeking divorce from Kim, suggesting she'd been unfaithful with fellow rapper Meek Mill.
Meek Mill dismissed Kanye's tweets as "lies."
Kanye went on to accuse Kim and mother-in-law Kris of being "white supremacists", and compared Kris to North Korean dictator Kim Jong-un.
In the days that followed, Kanye publicly apologised to Kim, while she issued a lengthy statement urging compassion for her husband amid a reported bipolar episode.
"As many of you may know, Kanye has bipolar disorder," Kim wrote, "Anyone who has this or has a loved one in their life who does, knows how incredibly complicated and painful it is to understand."
She added: "Those that understand mental illness or even compulsive behaviour know that the family is powerless unless the member is a minor.
"People who are unaware or far removed from this experience can be judgemental and not understand that the individual themselves have to engage in the process of getting help no matter how hard family and friends try."
