Kanye West "will be able to make a comeback" with the help of his new wife Bianca Censori, according to a crisis management expert.
The rapper is thought to be planning a career revival after he was dropped by a number of major brands following his vile racist outbursts.
Despite receiving widespread criticism for his remarks, PR expert Edward Coram-James believes Kanye will be able to create a "hero's journey" narrative if he follows some key steps.
Speaking exclusively to The Mirror, Edward said Bianca is "very camera shy" which he says is likely to help her husband's public image.
"In Hollywood, we're very used to famous people saying they're camera shy and very private, when in fact they're the opposite but, with Kanye's new wife, this does seem authentic.
"What Kanye needs right now is a period of silence," he said.
Edward added: "Anything that can support that, from a crisis communications point of view, will be a very good thing!"
The expert said Kanye has a "significant reputation problem at the moment," but added that it is "not yet fatal."
"He is fortunate that, in the public perception, there is a sense that his racist outbursts are the result of ongoing and well-documented mental health problems, instead of genuine racism," the Go Up CEO told us.
Edward said the first step Kanye needs to take is to "accept that he struggles with his mental health", which he suggested caused the rapper's racists outbursts.
The crisis management expert added: "Secondly, he needs to apologise for his truly terrible statements.
"As a third, he needs to be seen to be seeking professional help. Traditionally, this would mean checking himself into a clinic for a period of time.
"This not only would help with his reputation issues but would arguably be very good for his own wellbeing too, so it's a win-win."
Edward said once Kanye has followed those three steps, any new music he creates needs to be "phenomenal".
He added: "We all know he’s more than capable of that part. The thing that will ultimately get him out of this hole is his incredible talent."
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