The hype around Kanye West's eagerly-awaited 10th album named after his late mother Donda almost broke the Internet.
After a slew of bonkers listening shows in which Ye set himself on fire, swung from the ceiling and asked his estranged wife Kim Kardashian to put on a wedding dress - we couldn't wait for it to drop.
Finally, after a series of false starts - some accused the rapper of peddling false news with regards to its release date - Donda is here - and Kanye hasn't held back.
Any artist who chooses to open their album with a 50-second-long chant of their late mother's name is making a statement.
The eery track entitled Donda's Chant shows how fixated the star was on his mum, who died after complications following cosmetic surgery.
West’s verse on Jesus Lord lurches from his thoughts of self harm to a revelation about his mum, who was a former English professor.
He appeared to suggest his mum Donda was self-medicating before her death as he rapped: "Still doing drugs ’cause that’s the only time she feel loved. Is it real love? Do the scars really heal up?"
Despite the star's obvious love for his mother however, Donda's Chant did not go down well with Kanye's fans.
One tweeted: "Donda Chant is the worst opening to a Kanye West album. Straight up trash"
While another asked: "Kanye west..wtf is Donda chant?"
Next in line for the Ye treatment is estranged wife Kim, who rocked up at one of the shows in a wedding dress - as you do.
West sings, on Come to Life about the emotional fallout from his marriage breakdown, with the haunting lyrics: "I don’t wanna die alone, I get mad when she gone, Mad when she home."
The details he shares about his marriage are eye-opening: “Sixty-million-dollar home, never went home to it,” goes one line.
There are also references to addiction, pills, and mental illness. People are also accused of being too “sensitive” to handle the Touch The Sky singer's truth.
In a track called Hurricane features lyrics which appear to point towards an infidelity in his marriage to Kim.
In Hurricane, Kanye raps: "Here I go actin’ too rich / Here I go with a new chick / And I know what the truth is / Still playin’ after two kids / It’s a lot to digest when your life always movin'."
Kanye acknowledges that he’s made mistakes in his marriage, but simply repeats that "God will fix it".
Hurricane also suggests the star had battled booze, as he rapped: "Genius gone clueless, it’s a whole lot to risk / Alcohol anonymous, who’s the busiest loser?"
Kim and Kanye, who share four children together, are in the midst of divorce proceedings after their marriage of seven years came to an end.
However, the reality TV star, who is training to be a lawyer, may have had an influence on her husband.
At the end of Jesus Lord, Larry Hoover Jr., son of the Gangster Disciples street gang founder, who is currently in prison, thanks West for taking his father’s case to the Trump White House.
“You might not have been the only one that could’ve did that,” he hesitates, “but you were the one that did do that.”
With its twists and turns and at times, incomprehensible journey critics are split on the album with some hailing Donda as a 'muddled wallow' while others gushing it's 'close to unassailable'.
While acknowledging its "moments of sincerity" Rolling Stone magazine has said Donda is "at its worst when West is caught in a formal no-man’s land between the refined and the truly off-the-cuff. "
One thing's for certain, whatever people think of the album musically - Kanye has given it all he's got.
