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The New Daily
The New Daily
Entertainment
Zona Black

Kanye’s next venture: A beauty range, featuring scented pine cones

Kanye West is expanding his Yeezy empire into the beauty industry.

Is there anything Kanye West can’t do?

Already we know Kanye the music megastar, the fashion designer, the high-profile celeb – heck, even as a 2024 US presidential candidate.

Now introducing: Kanye the beautician.

The controversial celeb has filed a trademark for a beauty and wellness line under his brand Yeezy.

It’ll encompass make-up, skincare, false eyelashes, nail polish, perfume, haircare products … and scented pine cones.

The sniffable cones are part of the wellness range, alongside aromatherapy pillows.

Kanye West brought daughter North on stage for the recent Yeezy season launch. Photo: Getty

Why wouldn’t Kanye turn his hand to the ever-profitable beauty biz?

His wife Kim Kardashian’s beauty line KKW made a tidy $US100 million last year.

His sister-in-law Kylie Jenner pocketed $1.2 billion in November when she sold her brand (which may or may not have made her a billionaire).

Kylie Jenner has been thrown into a tussle over her billionaire status. Photo: Instagram

Kanye has already cemented his billionaire status, declared by Forbes just recently, in April.

His assets include (but are no means limited to) $17 million in cold hard cash, $35 million in stocks, $100-odd million in property and land, and his stake in the Yeezy sneaker line, which is worth some $1.26 billion as a total brand.

Oh, and his career as a musician pays OK by industry standards – $90 million for the rights to his back catalogue.

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