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Birmingham Post
Birmingham Post
Jon Robinson

Kamani family leave fashion brand after Frasers Group takeover

The founder of fashion brand I Saw It First has left the business after its takeover by retail giant Frasers Group.

Jalal Kamani, the brother of Boohoo co-founder Mahmud Kamani, has stepped down as a director of the Manchester company following the deal that was announced at the end of last month.

His two sons, Tayyab and Mustafa, have also stepped down as directors.

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According to documents filed with Companies House, buying, merchandising and brand director Leanne Holmes has also left.

The filings also show that long-time Mike Ashley associate Stephen Mucklow has become a director. His appointment comes after he was made a non-executive director of Studio Retail Group after Frasers Group acquired the Lancashire firm earlier this year.

In its most recently available set of accounts I Saw It First reported sales of almost £75m while its pre-tax losses totalled £7.7m.

The company became an official partner of hit ITV show Love Island in 2019 and, according to ITV, the deal helped it add a quarter of a million new customers. The brand says its customer base now stands at three million.

In May this year, Glasgow influencer Molly McFarlane was unveiled as the face behind a new bridal collection for the fashion label.


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