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Kamala Harris Adapts Media Strategy To Reach Voters

Democratic presidential nominee Vice President Kamala Harris speaks at a campaign rally, Saturday, Aug. 10, 2024, in Las Vegas. (AP Photo/Julia Nikhinson)

Following initial criticism for her limited accessibility to the press, Democratic vice president nominee Kamala Harris has since engaged in a series of media appearances to connect with voters across various platforms. Despite some ongoing concerns about the extent of her media engagement, Harris has participated in several interviews with local media outlets and unconventional forums to reach key swing state and minority voters.

Recent highlights include Harris fielding questions from the National Association of Black Journalists, appearing on a popular Spanish-language radio show and podcast, and participating in a live-streamed event with supporters. Her running mate, Tim Walz, has also been actively engaging with the media in a similar manner.

She participated in interviews with local media and unconventional forums.
Harris has addressed criticism by engaging with various media outlets.
Engaged with National Association of Black Journalists and Spanish-language radio show.

A spokesperson for Harris emphasized the importance of speaking to a diverse range of voters through various media channels, including social media platforms where the campaign regularly shares original content. The campaign's approach aims to meet voters where they are and adapt to the evolving media landscape of 2024.

While Harris continues to face pressure to appear unscripted and increase her media availability, her team is working to strike a balance between engaging with the press and connecting with voters through alternative means. The campaign's strategy reflects a recognition of the changing media environment and the importance of reaching voters through multiple channels.

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