Justin Bieber teased his surprise seventh album with billboards across the United States, including one in Times Square, video posted on Thursday (10 July) shows.
SWAG is the 31-year-old's first record since "Justice" in 2021 and his seventh overall.
Released on Friday (11 July), it features 21 tracks "inspired by his devotion as a husband and father" including songs called "Dadz Love," "Therapy Session," and "Standing on Business" — the latter appears to reference a recent confrontation Bieber had with a photographer in which he said "I'm a dad. I'm a husband. You're not getting it. It's not clocking to you. I'm standing on business.