"Just fu***** hit it!"
The four words that will be forever associated with Nikica Jelavic and Everton.
Because for any supporter who knows their history - on YouTube, anyway - his deflected effort against Manchester City in 2013 will always be the first goal that springs to mind.
In the final throes of the David Moyes regime, Everton were enjoying their habitual second-half of the season surge, losing just two out of 13 games following a disappointing collapse at Norwich City in February.
Jelavic, at this stage, had become something of a curious phenomenon. After arriving from Rangers in January 2012 for £6m, he scored 11 times before the end of the campaign to fire Everton into 7th in the Premier League and an FA Cup semi-final.
He finished the campaign as club top-scorer despite playing just 16 times in English football and high hopes were piled upon the Croatian. Luis Suarez, for example, managed just two more league goals than Jelavic despite having a full season at Liverpool.
“Back then I was literally flying with confidence, I was younger and I was really feeling good," Jelavic later told Obstructed View.
"Also playing with very good teammates as well, when everything comes together like that you feel good.
"In that period almost every shot I made was a goal, it gives you such a special confidence you know, it was a really nice period in my career.”
But as the Uruguayan - admittedly purchased for a much higher price-tag than Jelavic - would strike 30 times the following season, Jelavic mustered only eight and just once after Christmas.
And that was the goal against the Citizens.
Everton held a 1-0 advantage but had lost Steven Pienaar to a red-card on the hour-mark.
Despite long periods of City pressure, and a heroic performance from stand-in goalkeeper Jan Mucha, substitute Jelavic joined Marouane Fellaini in a swift counter-attack during the dying seconds.
A recording on YouTube captured the Goodison Park crowd erupting as the ball is carried forward, but as it fell to Jelavic, the striker hesitated.
"Go on, just fu***** hit it!" shouts one voice above the furore.
And then pandemonium.
It was scruffy - the ball took a massive deflection off Gael Clichy - but they all count.
The crowd certainly didn't care, anyway.
It was the final time the Jelavic song - to the tune of Baby Give it Up by KC and the Sunshine Band - ever rang out around Goodison Park, Walton, and, probably, the whole of Liverpool.
He never scored again for the club before joining Hull City the following January as Roberto Martinez brought in Romelu Lukaku and Lacina Traore.
In fact, he would never score as freely again in England.
Eight Premier League goals for Hull, as they were relegated in 2015, were the closest he came until he re-found the instinct in China after his move to Beijing Renhe in 2016.
The saddest part is the 'Silent Assassin' - as he was nicknamed by Moyes - knows he could have done 'much more' to become the Everton legend many hoped he would be.
He told the Everton website last year: “Listen, probably I was thinking, ‘I had a good season, I can repeat this’.
“But in my head, I was maybe too relaxed and thought, ‘I can chill a bit after the season’.
“You have to do everything necessary, every single day, to keep that high level of football for many years.
“I didn’t do this. I thought, ‘I can go a little bit easier and still play well’.
“You need to slow down just one step and you’re gone – and this is what I did. I thought, ‘I can play a high level of football with a little bit less training’.
“If you do that in the Premier League, you disappear, like I did. Sometimes, if I didn’t feel well, I skipped training. Before, I would still have trained.
“They are small things but very important. I regret it, I would do it differently today. I still think I did a good job at Everton but, for sure, I could have done much more.”
But for a time it felt like Everton had the finest striker in Europe.
Considering 12 of his 15 goals between March and October 2012 came with his first-touch they at least had the most natural of goalscorers.
And when a footballer retires, you can feel a true sense of who they were as a person.
The announcement that Jelavic was drawing the curtain on his career today was met with love and appreciation from his clubs in Croatia, Germany, Scotland, England and China.
So here is to you, Nikica.
Here is to the frenzied late winner against Tottenham Hotspur, or the FA Cup quarter-final strike at Sunderland that sent a whole away end into a fiery ball of celebration which may still be blazing today.
Here is to that double at Old Trafford and your debut goal against Spurs. You will always be welcome back at Goodison Park.
And what was his reaction to the goal - and the cry of the supporter - against City?
He laughed: "This is normal in football you know, every fan has something to shout, especially when they are frustrated.
"I remember that period I was not playing well at all, so I think I was probably frustrating the fans a lot during that period to be honest, but I think that is what it made it so nice for me to see the fans reaction after that goal.
"The reaction of the fans is always important, whether you are playing good or bad but I have to say thinking back even when I was playing bad the fans were still behind me and always kind to me which I was really grateful for.
"It was a really good period for me those 2 years with Everton.”
Aren't we all glad he just fu***** hit it?
