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USA Today Sports Media Group
USA Today Sports Media Group
Sport
Allison Koehler

JuJu Smith-Schuster cares more about his brand than the game

There are two sides of the JuJu Smith-Schuster logo dancing coin: the winning side and the losing side. The winning side where no one cared, including the Steelers opponents. The losing side, Weeks 14 and 15, Buffalo and Cincinnati, where fans and opponents were fired up.

JuJu said he’s been dancing on opponents’ midfield logos since midseason — heck, he even dances on the Steelers logo. But it never became a thing until the Bills made it a thing. Once the Bills made it a thing, every media outlet ran with it.

Along with the two-sided coin, there are two camps: the camp that cares and the camp that doesn’t. The older generations of Steelers fans don’t know what TikTok is and, if they do, it’s only because of the media — they don’t like TikTok or JuJu’s dancing. To that, the response was simple. Don’t watch. There are far worse things in this word than JuJu dancing on TikTok to get all up in your feels about.

The camp of those who do. not. care. that JuJu dances on logos realize he’s a 24-year-old “kid” who plays video games in his jammies when he’s not working. Posting videos to millions of followers on TikTok is what kids do, and, most importantly, it has no bearing on wins or losses.

But the bottom line here is, his pregame antics have become a distraction. Once it became a distraction, JuJu had two choices: Focus his actions in-game and make plays, or focus on his actions on brand-building and dance on the Bengals logo. He chose the latter. He also finished the game with three catches (six targets) for 15 yards and a fumble that set up a Bengals touchdown.

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