JSW Group announced on Friday that its activewear brand, JSW Inspire, will continue as the official sporting apparel and lifestyle partner for the Indian sports contingent for upcoming Commonwealth Games 2026 in Glasgow, United Kingdom and Asian Games 2026 in Japan.
JSW Inspire, through its partnership with the Indian Olympic Association (IOA), will also serve as the official partner for the 2026 IOC Youth Olympic Games to be held in Dakar, Senegal and 2026 Asian Indoor Martial Arts Games scheduled to take place in Riyadh, Saudi Arabia, as per company statement.
JSW Inspire has been associated with Team India as its official apparel provider since the Tokyo Olympics 2020 and has supplied sporting kits for various multi-national sporting events like Birmingham Commonwealth Games 2022, Hangzhou Asian Games 2022, and Paris Olympics 2024.
Read More: SC to hear plea against Asian Games dressage team selection
The JSW Group said that the JSW Inspire merchandise will be available on the organisation’s website from July 15, while sales on online retail platforms like Myntra and Ajio will start from July 23, the company said in a statement.
JSW group sees this renewed partnership as a way of making a continued investment in making a strong Olympic ecosystem in India through athlete development, high-performance centres, coaching, and grassroots sports initiatives.
Parth Jindal, founder of JSW Sports said, “This partnership with the IOA only strengthens our commitment to nurturing sport across the nation. We are thrilled to see our athletes wearing our colours again, and as Team India, we must make it our mission to come together and cheer them on as they step up to represent our great country. I see the jersey as our armour and urge every Indian to buy one and wear it with pride as we stand united behind our athletes.”
Read More: Telangana to host Khelo India Youth Games
P T Usha, Indian Olympic Association president, stated that JSW Group has been a strong supporter of the Olympic movement in India and played a vital role in helping athletes to do well internationally, adding IOA is looking forward to working with JSW in the future.
