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The Guardian - UK
The Guardian - UK
Business
Monkey

Jordan's shop tactics fail

Katie Price
Westfield shoppers weren't Price hunting. Photograph: Sipa Press/Rex Features

It's not looking good for Jordan's new "talent" show, which aims to do for glamour modelling what Pop Idol did for pop music. It turns out that the miles of crowd-control barriers set up at London's Westfield centre to control the hordes of wannabe Jordans weren't exactly necessary – only half a dozen turned up. A witness told the Sun: "Her people were trying to tempt shoppers to take part – most of whom would never have passed for a model in a million years. It was a disaster. She was on stage with her arms folded and a face like a slapped bottom."

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