One of Jordan Brand’s biggest flaws as a sneaker company is that it has always been and probably will always be stuck in the shadow of Michael Jordan’s past.
Jordan’s beginnings mean a lot to the shoe game. He dropped classic sneaker after classic sneaker for nearly two decades. There was always bound to be a drop off — especially after he stopped playing.
But the brand is going through a remodel of sorts. They’ve got in a new crop of young hoopers and Jordan is hoping one of its athletes will break through.
They’ll get their first chance to do that with the Jordan 35.
The brand unveiled the latest Jordan sneaker on Thursday along with various colorways for the different Jordan Brand hoopers on the roster, including Zion Williamson, Jayson Tatum and Luka Doncic.
They look pretty dope.
Jordan Brand officially unveils the Air Jordan 35 today, which will be headlined by key Jordan athletes:
Zion Williamson
Luka Doncic
Kia Nurse
Guo Ailun
Rui Hachimura
Carmelo Anthony
Kemba Walker
Jayson Tatum pic.twitter.com/thBNx2ziAm— Nick DePaula (@NickDePaula) September 24, 2020
They’re solid. Especially that Rui Hachimura black and red colorway — this one feels like an old, classic J.
Rui Hachimura’s “Warrior” Air Jordan 35 will release on October 21.
The Kanji-inspired samurai logo on the shoe was designed by his mom and honors their family name. pic.twitter.com/4uMpDBjQjG
— Nick DePaula (@NickDePaula) September 24, 2020
Williamson also has his own “Bayou Boys” colorway coming.
Zion Williamson’s “Bayou Boys” Air Jordan 35 is inspired by New Orleans and will release on November 30. pic.twitter.com/kp5cFHrT5U
— Nick DePaula (@NickDePaula) September 24, 2020
These are good. No, it’s definitely not the signature Jordan models of old. But the 35 isn’t supposed to be. It’s supposed to be something different.
For the first time in a while with Jordan, it finally feels like it.
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