Nottingham Forest director Jonny Owen has revealed how he became involved with the club - and some sage advice he offered to Reds owner Evangelos Marinakis.
The actor and filmmaker produced the critically-acclaimed 2015 film I Believe in Miracles, charting the club’s remarkable success under Brian Clough as they went on to win the European Cup in 1979.
He has been Forest's media and communications director - and board member - since March 2018.
Owen says he was invited to join the Reds after Marinakis saw his film.
"A new owner came in, a Greek guy called Mr Marinakis, and he watched the film. This is about three years ago," the Welshman told host Cass Pennant on his podcast A Casual Chat With Cass.
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"So he asked to meet me and I met him in Knightsbridge - lovely guy, and he was chatting away, and he went: 'I love the film... and the reason I bought this club is because of this history'.
"Then, after a month or two, he said to me: 'Do you fancy coming on board?'"
In May 2017, soon after arriving at Forest, Marinakis offered a 10% discount to season ticket holders who renewed for the following campaign.
This was an idea that originally came from Owen, it would seem.
"If you know football from when you were a kid, you get a feel for the game and how it is - and I just felt the mood at that time in the country was people felt they were getting ripped off with ticket prices. It was just a feeling," he added.
"So he (Marinakis) said to me: 'Is there anything you think I could do?' And I said: 'You know what I'd do? I'd cut season ticket prices. That's very easy for me to say when I'm not putting the money in - but I think that would mean something to the fans'.
"And he did it.
"Forest had never broken 14,000 season tickets - they couldn't break it, that was a ceiling for them, they felt.
"I didn't realise until afterwards and I thought: 'What if I've got it wrong?'
"But they sold 20,000 season tickets - an extra six thousand, which is phenomenal.
"So the public brought into him and what he was trying to do.
"It was the same for the film. The Nottingham public and fans supported that film and I'll never forget that.
"They went out and bought it in their tens of thousands, and that means something when people support you like that."
Owen is a Cardiff City fan but Forest holds a special place in his heart.
"I'm massively attached to that football club now, and the history, and the fans," he said.
