Jonathan Bailey just made sure this week ended on a good note by letting his fans in on a soft launch for a popcorn bucket. Wicked: For Good’s official account posted the charming actor teasing the viewer. After beckoning them closer, Bailey reveals what we’ve all been waiting for… the Wicked: For Good popcorn bucket? Yeah it’s a startling shade of emerald green, and it’s going to look pretty great on your burgeoning shelf of popcorn buckets. Some people might have been a little disappointed by the reveal. But, then Mr. Bailey tried some of that popcorn and I forgave that cute clarinet player on the spot.
The one Bailey is holding in the new promo is the AMC Theatres edition of the popcorn bucket. There are multiple different variations, so listen up! An Emerald City popcorn bucket is our headliner. This is the snazzy green number that Fiyero himself cradles in the clip. From there, We’ve got a Glinda light up popcorn bucket. It’s shaped like the iconic pink bubble she’s still trying to get the hang of in the Wicked: For Good trailer. Come on, it lights up! How can we resist?
Of course, there have to be Glinda and Elphaba popcorn tins. AMC will also have cups that match those tins. So, there’s a full-court press. Check out the popcorn vessels shaped like the Grimmoire! You knew the marketing on this one would be absolutely staggering and that has borne itself out.
Full Wicked: For Good Popcorn Bucket list
Over at Regal:
- Music Box spinning figurine music box with Elphaba Glinda on top
- An Elphaba & A Glinda Collector combo with the popcorn tins and matching cups
AMC has:
- Emerald City popcorn bucket
- Glinda light up popcorn bucket
- Glinda & Elphaba popcorn tins
- Glinda & Elphaba cups with toppers
Cinemark is offering:
- Elphaba & Glinda popcorn buckets
- The Emerald City bucket
- A special tumbler
- 130 ounce Popcorn Tin
- 32 ounce commemorative cup
Wicked: For Good and hype
Anywhere you look online, there’s some enthusiasm surrounding Wicked: For Good. It’s been a pop-culture force from the moment the press tour for the first movie ramped up. There’s an undercurrent of something so timely in this movie’s rise to social media prominence. Director Jon Chu isn’t surprised that people are flocking to the sequel. He talked to Deadline about why Wicked: For Good is speaking to so many folks out there.
“And the movie was always about our adult selves looking at our children’s stories and wondering, do we still believe in those things, happily ever after or any of that. And so that’s the power of a timeless story. That’s why The Wizard of Oz has lasted for so long. That’s why Wicked has lasted for so long,” Chu argues.
“They tap into something that can feel timely at any time. And hopefully, it’s about humanity, the cycles of humanity. Unfortunately, we are in a cycle that mirrors this,” he continued. “And so it’s more important than ever in a weird way, that that’s the power of movies that we can see ourselves…who are we going to be? Who are we going to choose to be and what do we stand for?”
While we answer that pressing question, I’m going to have some popcorn in the meantime.
(Photo Credit: AMC)
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