Jonathan Bailey compared to Bond as he becomes the new ‘Martini Man’

• Bridgerton and Wicked actor Jonathan Bailey has been unveiled as the new global ambassador for Martini, embarking on a multi-year partnership as the brand's “Martini Man” .
• The campaign features a short film and photography, showing Bailey on the Italian coast near Venice, navigating challenges inspired by the Italian concept of sprezzatura, or effortless style.
• The film incorporates a vintage Martini Racing car, referencing the brand's motorsport heritage, and concludes with the preparation of a Martini Bianco Spritz.
• The advert, which was shared on Instagram, has been widely praised by fans of the actor, many of whom compared him to James Bond due to 007’s love of a vodka martini cocktail . “Send this to the 007 casting director immediately,” wrote one person while another added: “Oh my god if he was Bond I don’t think I’d ever recover”.
• Bailey stated he was honoured to take on the role, describing the campaign as “stepping outside of your comfort zone, finding confidence in yourself and living joyfully”.