- Alastair Campbell and Jon Sopel engaged in a light-hearted social media rivalry after their podcasts competed for an award.
- Sopel's podcast, The News Agents, won the Political Podcast of the Year at the Society of Editors’s News Podcast Awards, beating Campbell's The Rest is Politics.
- Sopel publicly teased Campbell on X (formerly Twitter) about the win, with Campbell responding in kind.
- Despite their public sparring, their 'feud' is friendly, with Campbell having appeared on The News Agents and the two having a history of playful interactions.
- Both The Rest is Politics and The News Agents are highly successful and popular political podcasts in the UK, often topping streaming charts.
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