Scotland star John McGinn made light of the current and bizarre commercial issue currently bubbling under the surface at Euro 2020.
The movement started with Cristiano Ronaldo removing two bottles of Coca-Cola from view during a Portugal press conference, before urging onlookers to 'drink water' instead.
This was then followed by Manchester United star Paul Pogba taking away a bottle of non-alcoholic Heineken - possibly for religious reasons - in a France press conference.
Coca-Cola's shares dropped dramatically following Ronaldo's snub, though it is disputed that this was a direct result of the Juventus man's actions.
In fact, UEFA released a statement such was the fallout. It read: "Players are offered water, alongside Coca-Cola and Coca-Cola Zero Sugar, on arrival at our press conferences." A spokesperson added that people have different “tastes and needs”.
With players unable to escape the news, some have made light of the situation.
Ukraine's Andriy Yarmolenko urged Coca-Cola and Heineken to "please contact me" after moving the branded bottles closer to him.
While McGinn, ahead of Scotland's clash against England, joked there was "Nae coke?" as he walked in and sat down for their press conference.
Gareth Southgate was asked about the movement ahead of Friday's clash.
“There are lots of sponsors in sport and the impact of their money at all levels helps sport to function, particularly grassroots sport in our country requires a lot of investment and, without these companies investing, it’s very difficult to have the facilities we need," he said.
“We are mindful of obesity and health but everything can be done in moderation. Anything partaken of in moderation is rarely a problem. I understand the concerns people have and the two guys [Ronaldo and Pogba] have different rationale for their stances they took. But there’s always a bigger picture.”
UEFA have have in fact warned they would start fining teams, players and managers should their commercial partners continue to be treated in such disdain.
Tournament director Martin Kallen responded to the incidents by reiterating the importance of various sponsorship agreements.
"Uefa has reminded participating teams that partnerships are integral to the delivery of the tournament and to ensuring the development of football across Europe, including for youth and women," said Kallen.
Pressed on whether players are contractually obliged not to remove the bottles in press conferences, Kallen added: "They are obliged through their federation of the tournament regulations to follow.
"We are never fining players directly from the UEFA side, we will do this always through the participating national association and then they could look if they will go further to the player, but we are not going directly for the moment to the player.
"We have the regulations signed by the participating federations."
