Yes, it's been an atrocious week for Team McCain, and maybe they're all just a bit tired. But can that alone explain the bizarre way in which their media strategy now seems to be based entirely on making hi-la-rious gags in reference to the Obama campaign? First Obama announced a trip to Europe, so McCain's people handed out press accreditation featuring a stereotypical Frenchman. Then Obama went to Germany, so McCain went to German Village, Ohio, and spoke at a German restaurant-slash-fudge-shop. And now it turns out that the Republican National Committee has actually spent money to buy television ad time in the small towns of Berlin, Pennsylvania; Berlin, Wisconsin and Berlin, New Hampshire. Comic genius! You can tell where this is going to end: Obama is going to become president of the United States and live in the White House, and ingeniously, just to show what a loser Obama is, McCain is going to become president of his local Neighborhood Watch organisation and live in a white house. That'll show him. Really, though, this all just makes it look like McCain's schedule is being determined by Obama's. It's less like a presidential campaign and more like a series of snide, sarcastic, barely amusing jokes, and making those, I'd just like to point out, is my job.
UPDATE: He does slapstick, too! Click here for fantastic YouTube footage of McCain getting into a fight with a whole shelf full of applesauce while chatting to a voter in a supermarket.
