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Daily Record
Daily Record
Entertainment
Emmeline Saunders & Jennifer Russell

John Lewis tease new Christmas advert featuring 'Excitable Edgar'

The long-awaited John Lewis Christmas advert is just days away - but it appears a teaser has been released on social media .

The retail giant looks set to go back to its creative roots for what appears to be an animated advert featuring a character called Excitable Edgar, the Mirror reports.

With the ad launching on Thursday November 14, we've got less than two days to wait and see the whole thing.

But, as with every year, a snippet of the main commercial has been teased on Twitter .

The 10-second clip shows a child's hand knocking at a big wooden door.

The tease for John Lewis Christmas advert (@ExcitableEdgar/Twitter)

The hand reaches up and taps the dragon head-shaped iron knocker, as snow falls off its head.

The door then slowly swings open a crack, showing a glimpse of a warm and inviting room inside.

Text at the end of the clip then flashes up, bearing the words: "Meet Edgar 14.11.19."

The hashtag #ExcitableEdgar has been used to hype up excitement around the ad, which may well have cost in the region of £8million, as with other John Lewis offerings.

A Twitter account bearing the name of Excitable Edgar has been active since October

But it seems to be connected to the retail brand, as its bio states: "Meet Edgar! 14.11.19 Loves all things festive. Christmas trees, Christmas food, Christmas snow, Christmas lights…"

Fans don't have long to wait to finally meet Edgar.

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