Retail giant John Lewis has pulled a child's party dress from its shelves and online store after being slammed stocking it due to its name.
The Chi Chi London Lollita Party Dress was on sale for children aged three to 11 years old on the John Lewis website for £50, Hull Live reports.
The name is similar to Vladimir Nabokov’s 1955 novel Lolita, which details child sex abuse.
It outlines how a middle-aged professor abuses a 12-year-old girl.
The description of the dress read: “This dress is sure to become a partywear favourite.
“Lined with satin for a soft and comfortable finish, this pretty dress features delicate metallic embroidery, scalloped edges and a chiffon skirt with tulle underlay that’s perfect for twirling on the dance floor.”
Chi Chi London is a fashion brand that stocks its clothes with the department store.
The dress does not appear on the company’s website either.
Television presenter and writer Victoria Coren Mitchell tweeted about the dress to her 611,000 followers.
She said: “If you were going to think of a name for a child’s party dress, what would you NOT call it?”
Replying to her tweet, one person said: “That’s grotesque and vile.”
Another person added: “I would not be able to buy it with that name. Crazy to call it that.
"The dress is very pretty but I couldn’t.”
One Twitter user stated it was different to the novel due to having two “ls” in the name.
A John Lewis spokeswoman said: “We removed this product from sale as soon as it was brought to our attention and we apologise for the upset caused.”
The retailer had already received criticism this week for selling a £25 Christmas Tree made of 114 single-use balloons.
Environmentalist were unhappy with some left "speechless" over the decision to stock it.
