John Lewis has launched a brand new range of their own designs, called ANYDAY, which they say will deliver 'great value for everyday moments'.
The collection of products across homeware, technology, baby care and baby clothing is billed as the most affordable range John Lewis has created to date, with prices on average 20% lower than their current own brand ranges.
Starting at £1.50 for a cotton face cloth, the range covers over 2,400 stylish, thoughtfully designed quality products - and even includes a three seater sofa for £499.
The products are available right now on johnlewis.com, and of course will be available to buy in John Lewis stores too when they reopen in Scotland in the coming weeks.
This autumn, John Lewis has also said that they will expand the range into new categories - and add over one thousand more products.
The new, accessible brand from the department store aims to appeal to a broader group of shoppers and their wide range of needs. This includes furnishing rented spaces, settling into a first home or preparing a nursery for their new arrival.
ANYDAY focuses on delivering great value products they know John Lewis customers love and need for daily life, while maintaining the brand’s promise of quality and trust.
When developing the ANYDAY range, the product designers responded to customer feedback about key moments in their lives, and the fact that there weren't enough options at lower price points.
The most important moments for customers included:
- Furnishing a first home - from equipping it with the basics to doing renovations
- Making a rented space feel more homely - using products that can be adapted to suit the space and that can also go with you when you move
- Enjoying a home and hosting - from celebrating with family and friends to adding flourishes to freshen up the house
- Preparing a nursery and baby essentials for a new arrival - making sure you have all you need to feel comfortable and prepared
- Topping up on everyday items as children grow - from school uniform essentials to everyday basics
We’ve picked out some highlights below, but you can shop the full range over at johnlewis.com.
ANYDAY top picks:
Mug, £2
This mug has a contemporary, fluted design at a great price. It is both dishwasher and microwave safe, making it suitable for everyday use.
The large handle is easy to hold and the ridges add just the right amount of texture and pattern.
Fleece Throw, £12
Combining style and affordability, our fleece throw will add a dash of colour and comfort to your sleep space. It makes a cosy companion during colder spells.
Kettle, £25
With clean lines and a modern finish, this 1.7L kettle is a practical, fuss-free choice.
For added peace of mind, it shuts off automatically once it’s boiled. The soft-opening lid stops hot water from splattering and staggers the steam release to protect your hands.
A smart and simple choice if you're just looking for something easy – all you need to think about is what biscuit to have with your brew.
Touch Lamp, £25
With a fluid, teardrop-shaped base and tall cylinder lampshade, this modern table lamp is ideal for your bedside. Its touch functionality offers three light levels. Simply tap the base once to turn it on, again to make it brighter, and a final time to turn it off. It's easy to use and perfect for setting the right ambience in your space. It is also available in a range of colours, at a great price.
Rug, from £12
Brighten up your home instantly with the Chindi rug, each one truly unique.
Hand made using recycled fabrics, each rug takes on a unique character of its own thanks to slight colour variances which playfully combine to create a rug thats an ideal way to bring a splash of character to a neutral toned space.
Three Seater Sofa, £499
Sweep is a perfect compact sofa, with clean lines and tailored twin seam detail on the slim arms.
