John Lewis launch Excitable Edgar soft toy, glow in the dark pyjamas and slippers

Millions of people all over the country fell in love with him the minute they saw him and now you can buy your own Excitable Edgar .

The ridiculously cute dragon is the star of this year’s John Lewis Christmas advert, which debuted early on Thursday morning.

The advert follows Edgar as his excitement about festivities in his village sees him accidentally melting the ice-rink, reducing a snowman to a puddle and setting fire to a Christmas tree as his anxious friend Ava, played by 10-year-old Glasgow girl, Ruby Dailly, looks on.

Edgar with best friend Ava (played by Ruby Dailly) (John Lewis & Partners/PA)

Edgar finally shuts himself away in despair, but Ava encourages him to rejoin the village with the gift of a Christmas pudding, which allows him to put his fire to perfect use.

The advert is the first joint festive campaign between John Lewis and Waitrose and has already racked up over 6.4 million views on YouTube.

And now the Excitable Edgar soft toy is available to buy from Waitrose and John Lewis for £15.

Edgar has a dragon's spine, paws, a long tail and a wonky horn (John Lewis & Partners)

Buy the Excitable Edgar soft toy here

And that's not the only bit of merchandise you can buy connected to the advert, you can also get Excitable Edgar Children’s 3D glow In The Dark Pyjamas (£17- £19).

Edgar the dragon has glow-in-the-dark horns, teeth and eyes on the top of this pyjama set (John Lewis & Partners)

Buy Excitable Edgar Children’s 3D glow In The Dark Pyjamas here

Edgar the dragon has a textured tail and wings on this pyjama top, with glow-in-the-dark horns, teeth and eyes. Made from pure cotton and designed for comfort throughout the night, the long-sleeved top and matching bottoms have ribbed cuffs in a stretch fabric.

And to complete the outfit, there’s also Excitable Edgar Children's 3D Boot Slippers (£16 - £19).

The 3D design features horns, a dragon spine and little wings, just like Edgar's in the ad (John Lewis & Partners)

Buy Excitable Edgar Children's 3D Boot Slippers here

The soft slippers, based on Excitable Edgar, are a fun choice in a snug-fitting boot style.

A cosy velour upper and lining keep feet warm while the hard-wearing, slip-resistant sole make them both comfortable and secure.

There's also an Excitable Edgar Christmas Book (£9.99) inspired by the Christmas advert.

Beautifully told with plenty of Christmas illustrations, this is the perfect book for sharing on a frosty winter evening (John Lewis & Partners)

Shop the Excitable Edgar range at John Lewis

Waitrose is also selling a range of Excitable Edgar sweet treats.

• Edgar Cupcakes – £2.50 for a pack of two
• Chocolate Edgars – £3.50 for a pack of four
• Edgar Gingerbread Biscuit – £1.50

A new range of Excitable Edgar sweet treats are available at Waitrose (Waitrose)