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Evening Standard
Evening Standard
Lifestyle
Naomi May

John Lewis is offering virtual grooming lessons

Is your beard so overgrown it's making you resemble a feral runaway? Are your once well-tended to tresses now resembling more of a tangled mane?

It would appear that you're not alone, and in a bid to help matters, John Lewis has launched a seven-week beauty programme for both men and women on how to get back to their BC (Before Corona) selves.

In fact, the British retailer has noted an armoury of uplifts in its DIY beauty products; false eyelashes have experienced a 233 per cent surge in sales on the site, hair treatments such as masks and conditioners are up by 163 per cent​ ​and​ ​perhaps most tellingly male grooming has seen its sales increase by 102 per cent​.

Indeed, on Tuesday June 16, Italian lifestyle brand Acqua di Parma will host a live grooming masterclass, providing tips for shaving, post-shave, beard care, face treatment and haircare.

The session will also take viewers through Acqua di Parma's Barbiere Collection - which is specifically designed for the Italian art of shaving.

Once the man in your life has tamed himself, there's then a Charlotte Tilbury 'Beauty Secrets' masterclass the week after and a Clinique A-Z of skincare after that.

The full schedule can be viewed here and tickets cost £10, with 100 per cent of proceeds being donated to the charity Refuge.

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