The festive jumper featured in the John Lewis 2021 Christmas advert has officially sold out - just hours after it was launched.
The retailer aired its highly anticipated festive advert "Unexpected Guest" just yesterday and the heart-warming offering has been a huge hit with viewers.
In the advert, a young alien called Skye crash lands into earth where she is befriended by Nathan, who shows her the delights of a traditional British Christmas. While everything featured in the advert has been loved by viewers, it's the Christmas jumper that officially stole the show.
The festive jumper in navy, green and red with a Christmas tree decoration was featured throughout the advert, with Nathan seen wearing one at the start and then gifting Skye one at the end of the emotional advert.
After the advert aired, John Lewis began selling the jumper for both adults and kids online, and the only difference was that this one being sold did not light up.
The knitted Christmas jumper comes complete with a festive design and it became a huge hit with shoppers after the advert aired as they rushed to get one of their own.
Despite anticipating high demand for the festive product, the jumper officially sold out in all adult sizes within hours of the advert launching.
John Lewis has said that more of their festive jumpers will go back available, but they have not said when.
There are still a variety of kids ranges available for sale between £14 and £18, but they are also flying off the shelves incredibly quick, so you may want to be quick to avoid missing out on the iconic jumper.
Due to it's popularity, the department store has put a maximum of two orders per customer, to ensure that everyone can enjoy the fun this year.
John Lewis have also chosen to donate a portion of the proceeds to charity, with 10% of each purchase being divided to FareShare equally.
You can purchase the John Lewis "Unexpected Guest" Christmas jumper for kids here.
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