Within minutes of sharing the advert online, social media users have praised John Lewis for its new Christmas advert featuring Sir Elton John.
This year's advert tells the story of how Sir Elton was given a piano as a child and how it changed his life.
As soon as it was posted, people on social media rushed to share their opinion of the advert.
Matthew Ord wrote: "The #EltonJohnLewis ad is an absolute triumph."
However not everyone was a fan with some people claiming that it was more of an advert for Elton John.
Rumours began circulating that Sir Elton was involved in the campaign several months ago, with the brand confirming he was doing the backing track last month.
Following rumours about his fee, John Lewis said: “The speculation in recent months around the costs associated with this year’s ad is wildly inaccurate and our total spend is similar to previous years.”
Sir Elton did, however, request that a portion of his undisclosed fee was to be donated to the Elton John Charitable Trust.
The advert will first air on television this evening at 9.15pm on ITV, during Dark Heart.
Speaking about the advert, Sir Elton said: "The John Lewis Christmas campaign has so many warm memories for me and my family. It's been a lovely opportunity for me to reflect on my life in music and the incredible journey I have been on, and how first playing my Grandmother's piano marks the moment when music came into my life.
"The ad is absolutely fantastic and I've truly loved every minute of being a part of it.”
