This year’s John Lewis Christmas advert has been released.
The musician to follow in the footsteps of Ellie Goulding, Tom Odell and Gabrielle Aplin as singer of the annual trailer is Bastille frontman Dan Smith.
REO Speedwagon’s 1985 power ballad “Can’t Fight This Feeling”, which features on the US bands band’s record Wheels Are Turnin‘, is this year’s song of choice.
The touching advert, which tells the story of a little girl and her friendship with an excitable dragon named Edgar, marks John Lewis & Partners’ first ever joint campaign with Waitrose & Partners.
Last year’s edition was a tribute to Elton John, which saw the “Your Song” star reminisce about his life and career in reverse.
Previous John Lewis Christmas ad covers include Oasis song “Half the World Away” and “Somewhere Only We Know” by Keane.
Martin George, Partner and Customer Director, Waitrose & Partners, said: “The magic of friendship and making our loved ones feel special, are some of the most wonderful things about this time of year.
“The Christmas pudding in the final scene is not just the showpiece of a spectacular feast which brings all the villagers together. It’s a reminder that a thoughtful gesture – whether that’s a delicious meal or a special gift – can mean so much.”
Click here for our verdict on the 2019 ad.
