2015: Man on the Moon
A girl spots an old man living in a shack on the moon through her telescope and sends him a present – 25m views on YouTube by 22 December
2014: Monty the Penguin
A realistic animated penguin and a boy play together to the tune of John Lennon’s Real Love – 24m views
2013: The Bear and the Hare
Film created by animators behind Disney’s Lion King with Lily Allen singing Keane’s 2004 hit Somewhere Only We Know – 10m+ views
2012: The Journey
A snowman braves blizzards and scales mountains to bring back a present for his lover. Set to a cover of Frankie Goes to Hollywood’s The Power of Love by folk singer Gabrielle Aplin – 3.7m views
2011: The Long Wait
A boy cannot wait to give his parents a present, set to a cover of The Smiths’ Please, Please, Please, Let Me Get What I Want.
2010: A Tribute To Givers
People prepare gifts for their families, including parents smuggling a rocking horse up the stairs while their children watch television and a boy taking a stocking full of presents to a dog in a kennel. Soundtracked by Ellie Goulding’s cover of Elton John’s Your Song.
2009: Sweet Child o’ Mine
Set to a cover of Guns N’ Roses’ Sweet Child o’ Mine by Taken by Trees, this features children opening gifts usually given to adults, such as an ebook reader and a coffee machine.
2008: From Me To You
This ad showing people and their ideal gifts is soundtracked to a version of the Beatles’ From Me to You, and was the retailer’s first to feature a cover version.
2007: Shadows
Soundtracked by Prokofiev’s Morning Serenade from Romeo and Juliet, his striking £6m ad featuring objects being assembled to cast the shadows of a woman and her dog marked John Lewis’s big-budget return after a three-year festive break.
