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Daily Mirror
Daily Mirror
Business
Chantelle Symester

John Lewis Black Friday 2020 deals: What to expect from this year's huge sale event

With Black Friday just a few months away, this year's sale bonanza will certainly look a lot different to previous years.

The huge discounting event will take place on 27 November, followed by Cyber Monday on 30 November, and John Lewis is one of the major retailers who will be taking part.

Bargain-hunters can expect plenty of deals across a range of categories including tech, home, fashion and toys both in stores and online at johnlewis.com. Perfect for picking up savings on Christmas gifts or picking up seriously discounted appliances for your home.

Online the chain has confirmed that the brand's Never Knowingly Undersold pledge will still be valid during Black Friday. The retailer confirms: "Our price promise in action means that even during our Black Friday event we'll be checking and responding to competitors' promotions and prices, so it's worth taking a look online from time to time to see what's new in our Black Friday offers and best deals."

John Lewis Black Friday 2020 - everything you need to know

(John Lewis)

John Lewis customers can expect deals across all categories, but here are a list of some of the most popular:

Planning ahead to get the very best deals is key for shoppers. Making a list and researching pricing for particular products ahead of the day will help ensure you snap up deals that are really worthwhile.

If you are going to shop online, often brands launch deals early online so if you plan to shop from your sofa set your alarms for midnight to avoid popular products selling out.

If you are heading into store check opening times beforehand online at johnlewis.com/our-shops and try and aim to hit the shops when the store first opens.

Current John Lewis deals

While there is still a few weeks to go until Black Friday deals are live, shoppers can take advantage of John Lewis' current sale offers on fashion, electricals, beauty and furniture.

The retailer has also opened its Christmas shop online for customers already stocking up on Christmas gifts.

How does Never Knowingly Undersold work during Black Friday?

John Lewis pledge to price match competitors all year-round is even in place during the Black Friday sale.

This means if a rival retailer drops the price on a coveted TV or designer bag, John Lewis will also lower its prices.

Some offers may not be highlighted in store so shoppers are advised to check pricing online if visiting a John Lewis & Partners branch and the retailer will honour the online price.

What happened last year?

(Getty Images Europe)

Last year the upmarket department store launched hundreds of incredible deals ahead of Black Friday, price matching rival deals as part of its 'Never Knowingly Undersold' pledge.

Speaking about the 2019 event, Bérangère Michel, Partner & Operations Director, John Lewis & Partners said: “We are offering thousands of Black Friday deals at John Lewis & Partners both instore and online across home, fashion and technology.

"In addition to these deals, we are also continuously monitoring the prices of our high street competitors as part of our commitment to being Never Knowingly Undersold.”

Highlights from last year included price cuts on the popular Dyson V8 vacuum cleaner, John Lewis & Partners Beauty Advent Calendar and Bose QuietComfort Noise Cancelling headphones.

Best John Lewis Black Friday 2019 deals

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